Real Madrid Graduate School
In 2006 Real Madrid C.F.and Universidad Europea de Madrid created the first University School specialized in sports and its relationship with management, health, communications and leisure/recreation. The Real Madrid Graduate School – Universidad Europea extends beyond the boundaries of sports by training professional leaders in all the disciplines that are associated, one way or another, with this area. The graduate programs focus on different areas and are designed for university graduates and working professionals from the different sectors linked to both professional and amateur sports. The School was created with a strong international component, just like the two institutions that back it. On one side there is Real Madrid Football Club, which took a Spanish company and made it into a leading international force; on the other is Universidad Europea de Madrid, a world leader in advanced education. The guiding educational principle behind each of the graduate degrees of the Real Madrid International Professional School is a professional focus. The design and implementation of these programs is carried out by professionals from both Real Madrid as well as Universidad Europea de Madrid, highly prestiged in their respective fields. With the goal of providing a practical education, the graduate programs are taught in state-of-the-art facilities: the Real Madrid facilities at its brand new Sports City and Santiago Bernabéu Stadium, as well as Universidad Europea de Madrid’s campuses in Alcobendas (Madrid) and Villaviciosa de Odón (Madrid) In addition, most of the graduate programs include visits to companies or to events related to the curriculum, such as the All England Club where the famous Wimbledon Grand Slam takes place, in the case of the Alfredo Di Stefano MBA in Sports Management.
Masters Communication and Sports Journalism
The Master in Communication and Sports Journalism teaches what sports journalism is about and how it adapts to the current media environment, analyzing how the industry’s professional and social dimension has evolved nationally and internationally, including
its legal and economic aspects from a practical perspective.
From a crossed-platform approach, the Master programme trains students in journalistic work covering areas such as:
• Print journalism. Key aspects of print and digital
sports media production, showing students the techniques and challenges when writing chronicles and articles, always acting according to the code of ethics of the journalism profession.
• Television and sport. Methods and specific techniques involving the broadcast of sports events; including interviews, anchoring, editing and production of specialized content for audiovisual platforms.
• Sports radio. The creation of a weekly radio program will guide students through program production, technical basics, presentation, interviews and radio commentary of sports events.
• Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. The multiplatform approach is a must in the business and the Program is showing this reality.
• Communication management in sports organisations. Students are taught how to master the key aspects of managing a press and communication department of a sport entity (club, federation, agency, etc.), designing the fundamental aspects of its communication and decision making regarding the implications of communication when working with sports personalities and the media. Always trying to describe the sports environment, which is vital when deciding communication policies.
MODULE I. THE SPORTS JOURNALISM ENVIROMENT
• Social aspects of the sports world.
• New trends and current status of the sports market.
• Sports framework and city marketing related to sport.
MODULE II. PRINT JOURNALISM
• News genres in sports journalism.
• Print and digital sports newspapers.
• Sports writing. Press chronicles, reportages and interviews.
Agency sports journalism. Internet and combined editing.
• Photography in sports newspapers. Digital design and layout.
Reporters and special correspondents. Coverage of major
sports events.
• Investigative and data journalism in sport.
MODULE III. SPORTS RADIO
• Situation analysis of radio sports.
• Technological world of today’s radio. Digital content
management system and mixer.
• Sports radio production.
• Radio sports commentating.
• Radio sports interviews.
• Sports and their association with the radio.
• The voice as a communicative tool.
MODULE IV. TELEVISION AND SPORT
• Current television industry.
• Television audience indicators and workflows.
• Use of digital camera and lighting equipment.
• Video editing and post-production in television. Editing in
Avid.
• Production of sports television formats and sports events.
• Creation and development of sports television programmes.
Scripts and playlists.
• Preparation of television reports.
• Television presenting. Auto-cue and body language.
• Television sports commentating.
MODULE V. DIGITAL JOURNALISM AND SOCIAL NETWORKS
• Online media world. Digital newsrooms.
• Social networks and new trends.
• The world of sports blogs. Activities and case studies.
• Technological applications in sports journalism.
• Sports website structure and SEO positioning in sports
journalism.
• Control tools in the use of social networks.
• Community manager sports media.
• Digital marketing on social networks.
• Personal branding and online reputation.
• Advertising strategy on digital media.
• Big Data and viewing data in the world of sport.
• Analytics, assessment and metrics
MODULE VI. MANAGEMENT IN SPORTS COMMUNICATION
• Organisational chart and task distribution in a sports club (publications and communication).
• Sports marketing and sponsorship.
• Communication and managerial skills (leadership, decision
making, negotiation and crisis management).
• Professions and sports professionals
• Press conferences. Relations with sports personalities.
MODULE VII. MASTER’S THESIS MODULE VIII. INTERNSHIPS
MODULE VIII. INTERNSHIPS
Aimed at
• Industry professionals who are already in a role of responsibility and want to give their career a final push. Proven experience is needed.
• Professionals from the technology industry and / or other technical fields (engineering, finance, architecture …) who are already in a role of responsibility but want to redirect their career path and join the sports industry. Proven experience is needed.
• Former elite athletes who wish to take the final step in their career from the field to the office by introducing innovation into sports entities.
Access Requirements
• English B2
The admissions process for Real Madrid Graduate School – Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.
For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea. es to receive advice from the Graduate Degree Admissions staff.
Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.
The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.
Admission phases:
1. Personalized guidance
2. Sending in the application and documentation in order to evaluate the candidate’s profile
3. Assessment of the profile and interview
4. Confirmation of admission
5. Formal reservation of a place and enrolment
Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.
LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance
