Madrid

Bachelors Digital Marketing

Geneva Business School (GBSGE)

Geneva Business School (GBSGE)

GBSGE offers bachelor’s, master’s, and doctoral degrees in Finance and Business Administration with seven different majors focusing – among other specializations – on the International, geopolitical and digital aspects of management, marketing and entrepreneurship. Founded as the Institut de Formation de Gestionnaire de Patrimoe (IFGP) in 1995, the school’s initial mission was to provide instruction to private bankers in Switzerland. Furthermore, in 2001, the IFGP broadened its mission and created the University of Finance to provide education in International banking and finance, not only to bankers, but to aspiring students as well. The establishment became known as the Geneva Business School in 2010 to highlight the importance of the campus location and, above all, its newfound purpose to teach a full Business Administration and finance curriculum of graduate and post-graduate courses.


Bachelors Digital Marketing


The Bachelor of International Business with a Specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks. The course will enable students to:
• Understand new technologies and use them to their full potential
• Gain expertise in the development of marketing strategies
• Effectively leverage social media networks to push business growth

Sector Analysis Courses:
• Web and mobile design and usability
• Understanding SEO
• Digital marketing channels
• Social media and virtual communities in business
• UX design
• Digital marketing technologies
Sector Specialisation Courses:
• Digital revolution
• Consumer behaviour in the online environment
• B2B and B2C digital marketing
• Digital marketing in the sports industry
• Social media content generation
• Pay-per-click marketing

Admission Criteria for Bachelor’s Programs
Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.
• Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)
• IELTS 6.0 / TOEFL 70 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
• A scanned copy of all required academic diplomas, transcripts, and academic certificates
A 500-word written response to a business case study
• An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
• Photocopy of valid passport / national ID
• 1 reference letter from a former teacher or employer
Admission Protocol
1. APPLICATION: Applications are only reviewed once all documentation is submitted and admission criteria met.
2. ENGLISH EXAM: As English is the official language at Geneva Business School, TOEFL/IELTS test scores, or phone or face-to-face interviews, measure each student’s English proficiency level. In some cases, online English tests may be accepted.
3. PHONE INTERVIEW: After all references have been checked, students will have to conduct a final phone interview.

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Bachelors
  • Duration: 3 years
  • ECT's: 180
  • Language: English
  • Start date: Feb, Sep
  • Study type: Full-Time
  • Tution fee: 6.950 €/year
  • Delivery mode: Online/On-Campus
  • Ranking: #89 CEOWORLD Magazine
More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!

University location

More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!
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