Marbella

Bachelors Marketing and Advertising

Marbella International University Centre (MIUC)

Marbella International University Centre (MIUC)

At MIUC we make sure all of our student’s needs are taken care of when it comes to the development of their professional skills as well as their personal values. For this reason, each student is assigned a Personal Tutor upon enrolment who will always be available for private tutorials to reflect on the student’s overall progress, make plans to further develop and strengthen weaker areas as well as to address any kind of issue that may affect the student’s academic development. Additionally, we offer Academic Support Classes that are designed to fine-tune the necessary skills for academic success such as Research Methods, How to Write an A+ Text and Public Speaking among others. MIUC Faculty goes the extra mile to provide our students a unique combination of academic theory and proven practice ensuring our graduates are equipped with skills that will last a lifetime. This mixed methodology approach makes studying fun while our students are in the best possible educational hands, ensuring a safe, viable and prosperous future through world-class education at MIUC.


Bachelors Marketing and Advertising


Marketing and advertising are critical management activities in most organisations and are becoming even more important with the sharpening of competition at all levels; local, national and international. Here at MIUC, our students have the opportunity to develop an understanding of the importance of marketing and advertising in meeting overall business objectives, and an appreciation for the integral role these play in society.
This contemporary degree introduces topics such as consumer behaviour, brand development, the advertising process, digital and global marketing, new product development, and entrepreneurship, enabling you to operate, explore, and positively contribute to the marketing and advertising industries.

• Strategic Marketing and Analytics: Develop the art and science of strategic decision-making by learning how to scan the environment for the best possible options, learning the techniques needed to improve strategic decisions in the face of complexity, uncertainty and conflicting objectives.
• Market Research Methods: Use market research to guide marketing decisions, and develop skills in gathering and analysing information.
• Consumer Behaviour: Learn the main concepts of consumer behaviour and decision-making, including psychological theories such as buying patterns and motivations.
• Product and Brand Management: Gain insight into new product development techniques and branding, developing a clear understanding of the importance of creating powerful brands, learning how consumers choose them and how they can satisfy social and psychological needs.
• Advertising and PR Strategies: Sharpen your perspective on campaign objectives and goals; not only from the perspective of a planner and but also from that of a critical consumer receiving campaign information.
• Marketing Management: Understand key marketing concepts and their applications in market research, segmentation, selecting target markets, product development, pricing, promotion and distribution.
• Entrepreneurial Marketing: Develop an in-depth understanding of the theory, concepts and tools used to market new products and services and competitively analyse strategies and alternatives to enter new markets.
• Leadership: Develop a clear understanding of what it takes to effectively lead business teams to achieve pre-determined goals and successfully execute strategies.
• Project Management: Learn the practice of good project management, identifying and scheduling project resources, and producing critical path planning and evaluation reports.

• Copy of Passport or ID
• Passport sized digital photograph
• Statement of Purpose (500 words on why you want to study at MIUC, your expectations and aspirations)
• Proof of English Proficiency (If you are not from an English speaking country or have not previously studied in English) IELTS – 6 / TOEFL iBT – 72 / Cambridge Certificate – B2 / MIUC English Test – Pass
• High School Certificate (Officially translated to English or Spanish)
• High School Grade Transcripts (Officially translated to English or Spanish)

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Bachelors
  • Duration: 4 years
  • ECT's: 240
  • Language: English
  • Start date: Feb, Oct
  • Study type: Full-Time
  • Tution fee: 18.900 €/year
  • Delivery mode: Online/On-Campus
  • Ranking: EHEA and Bologna Accreditation
More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!

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More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!
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