Valencia

Masters Digital Marketing

HTL International School

HTL International School

Business, tourism, and hospitality are the highest employment generators but they also demand quality man power. With this in mind, HTL International School of Hospitality, Tourism and Languages offers a series of study programs of Business, Tourism and Hospitality Industry. Among the objectives of the school are: • To produce high-quality research, emphasizing both societal and industry needs. • To develop and offer post-graduate, bachelor’s degree, diploma and certificate programs independently and in collaboration with national and international institutions/organizations/industry. • To offer capacity-building training programs, on-the-job training programs, entrepreneurial development programs and management development programs for various levels, independently and in collaboration with national and international institutions/ organizations/ industry. All our programs were developed in consultation with experts from the tourism industry, industry associations, and academicians. All faculty members of the School are fully qualified and experienced in several businesses, marketing and tourism-related areas like business administration, digital marketing, hotel management, F&B, travel agent, tour operators, DMC, events production or sales and marketing. The school has four campuses: one of them is located in Barcelona, the second one in Valencia and the third one in Madrid city centers and the last one is Online. Madrid is the city of business tourism and new trends, Barcelona is the city of technology and digital innovation, Valencia is the most popular tourist destination for youth and family tourism. Our Online campus is open 365/24 is available for students all over the world allowing to choose your own intensity of study and do paid internships worldwide.


Masters Digital Marketing


his 1 academic year intensive professional training program is designed to produce professionals in the field of Digital Marketing. This program is likely to be a particular benefit to students studying courses in hospitality, tourism, advertising, business, mass-media, marketing, communication, public relations and related subjects where an appreciation of e-commerce, e-marketing, e-advertising, social media is required. Digital marketing is a professional field of practice that requires strong verbal and written communication skills, accuracy and attention to detail, excellent teamwork skills and at the same time able to work independently, the capacity to carry multiple projects simultaneously, creative skills to provide innovative ideas, ability to work under pressure and respect deadlines, good knowledge of networking and analytical skills.
The main teaching language is English. This program will provide you theoretical, linguistic and practical skills.
The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level of it, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes
The specialization modules, that go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in the chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The marks of the module will be given based on continuous evaluation and Final business project presentation.
After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.
Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face to face manner or using the virtual classroom (streaming). This gives both to students and to teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.
Students have the possibility to move between campuses or to change the modality of studies from on-campus to online after finishing one module and before starting the next one.

Module I: Introduction to Digital Marketing
• Understanding the Internet
• Situating digital in marketing
Module II. Developing marketing plans
• Digital Marketing Strategy
• Market Research
• Content Marketing Strategy
Module III. Understanding the opportunities and challenges of the web
• User Experience Design
• Web Development and Design
• Writing for Digital
Module IV. Driving traffic and building relationships
• Customer Relationship Management
• Search Engine Optimisation (SEO)
• Search Advertising
• Online Advertising
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
Module V. Using data to optimize
• Data Analytics
• Conversion Optimisation
Module VI. Strategic Marketing
• Essence of Marketing
• The strategic marketing planning process
• Mission, value strategies, and market definition
• Internal analysis
• Customer analysis
• Industry analysis
• Competitors analysis
• SWOT analysis
• Corporate objectives and corporate strategies
• Marketing objectives and marketing strategies
• Product, price, place
• Marketing communication
• Organization and implementation of marketing
Module VII. Foreign Language Intensive Course I (Spanish, French or Russian)
• Official DELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according to the initial entrance level
Module VIII. Spanish/French/Russian Language for the Tourism Sector Module
Module IX. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
· Managing a research project
Module X: Internship
Exams
Continuous Evaluation
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

• Online application form
• Passport copy
• Study transcripts
• Study certificate
• English level certificate or online English placement test.
• Admissions Interview
• Motivational letter
• Reference Letter

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Masters
  • Duration: 1 year
  • ECT's: 72
  • Language: English
  • Start date: Jan, Apr, Jul, Oct
  • Study type: Full-Time
  • Tution fee: 4.500 €/year
  • Delivery mode: On-Campus
  • Ranking: SIELE, UEMC, Erasmus+
More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!

University location

More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!
Contact Us