Madrid

Masters Events Management

HTL International School

HTL International School

Business, tourism, and hospitality are the highest employment generators but they also demand quality man power. With this in mind, HTL International School of Hospitality, Tourism and Languages offers a series of study programs of Business, Tourism and Hospitality Industry. Among the objectives of the school are: • To produce high-quality research, emphasizing both societal and industry needs. • To develop and offer post-graduate, bachelor’s degree, diploma and certificate programs independently and in collaboration with national and international institutions/organizations/industry. • To offer capacity-building training programs, on-the-job training programs, entrepreneurial development programs and management development programs for various levels, independently and in collaboration with national and international institutions/ organizations/ industry. All our programs were developed in consultation with experts from the tourism industry, industry associations, and academicians. All faculty members of the School are fully qualified and experienced in several businesses, marketing and tourism-related areas like business administration, digital marketing, hotel management, F&B, travel agent, tour operators, DMC, events production or sales and marketing. The school has four campuses: one of them is located in Barcelona, the second one in Valencia and the third one in Madrid city centers and the last one is Online. Madrid is the city of business tourism and new trends, Barcelona is the city of technology and digital innovation, Valencia is the most popular tourist destination for youth and family tourism. Our Online campus is open 365/24 is available for students all over the world allowing to choose your own intensity of study and do paid internships worldwide.


Masters Events Management


This 1 academic year intensive training program is designed to produce professionals in the field of Event Management. This program is likely to be a particular benefit to students studying courses in hospitality, tourism, project management and related subjects where an appreciation of event management, planning, strategy and project organization is required. Those studying Event Management emerge with business and project management skills of the highest order, ready to face any business challenges. Event management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development, and many other topics. The field of Event Management is a business subject with a strong project focus. The skills and knowledge gained in the study of Events Management can be used in a wide range of contexts and can cover such interesting areas as business, sports, and the arts. The tourism impact of events is increasingly attracting the interest of governments seeking to maximize domestic and international tourism revenues. All these are working together to develop Event Management as a professional field and contribute Event Management as one of the most exciting environments to work in.

Module I: Strategic & Operational Management
• Event industry knowledge, event concept, event feasibility, events venues and sites
• Event legal compliance, business and client relationship, marketing strategies
• Sponsorship, budgets
• Business risk and events bids
• Project management, promotion and public relations, event staging
• Human Resources Management, people performance
• On-site services, safety, and security, crowd procedures
• Event protocol, event catering
• Environmental Management, event impacts and trends
Module II. Information Technologies in Events Marketing
• Social media for Events promotion
• Effective crowdsourcing
• Events venue design software
• Meeting registration software
• Events promotion tools
• Virtual meetings/events
Module III. Strategic Marketing
• Essence of Marketing
• The strategic marketing planning process
• Mission, value strategies, and market definition
• Internal analysis
• Customer analysis
• Industry analysis
• Competitors analysis
• SWOT analysis
• Corporate objectives and corporate strategies
• Marketing objectives and marketing strategies
• Product, price, place
• Marketing communication
• Organization and implementation of marketing
Module IV. Foreign Language Intensive Course (Spanish, French or Russian)
• Official DELE/SIELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according to the initial entrance level
Module V. Spanish/French/Russian Language for the Tourism Sector Module
Module VI. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
· Managing a research project
Module VII: Internship
Exams
Continuous Evaluation
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

• Online application form
• Passport copy
• Study transcripts
• Study certificate
• English level certificate or online English placement test.
• Admissions Interview
• Motivational letter
• Reference Letter

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Masters
  • Duration: 1 year
  • ECT's: 72
  • Language: English
  • Start date: Jan, Apr, Jul, Oct
  • Study type: Full-Time
  • Tution fee: 4.200 €/year
  • Delivery mode: On-Campus
  • Ranking: SIELE, UEMC, Erasmus+
More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!

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More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!
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