Madrid

Masters Management Development Program (MDP) in Sports Business & Innovation

Real Madrid Graduate School

Real Madrid Graduate School

In 2006 Real Madrid C.F.and Universidad Europea de Madrid created the first University School specialized in sports and its relationship with management, health, communications and leisure/recreation. The Real Madrid Graduate School – Universidad Europea extends beyond the boundaries of sports by training professional leaders in all the disciplines that are associated, one way or another, with this area. The graduate programs focus on different areas and are designed for university graduates and working professionals from the different sectors linked to both professional and amateur sports. The School was created with a strong international component, just like the two institutions that back it. On one side there is Real Madrid Football Club, which took a Spanish company and made it into a leading international force; on the other is Universidad Europea de Madrid, a world leader in advanced education. The guiding educational principle behind each of the graduate degrees of the Real Madrid International Professional School is a professional focus. The design and implementation of these programs is carried out by professionals from both Real Madrid as well as Universidad Europea de Madrid, highly prestiged in their respective fields. With the goal of providing a practical education, the graduate programs are taught in state-of-the-art facilities: the Real Madrid facilities at its brand new Sports City and Santiago Bernabéu Stadium, as well as Universidad Europea de Madrid’s campuses in Alcobendas (Madrid) and Villaviciosa de Odón (Madrid) In addition, most of the graduate programs include visits to companies or to events related to the curriculum, such as the All England Club where the famous Wimbledon Grand Slam takes place, in the case of the Alfredo Di Stefano MBA in Sports Management.


Masters Management Development Program (MDP) in Sports Business & Innovation


The MDP in Sport Business and Innovation has been developed by leading executives in the sports industry, new technology and innovation, with the aim of providing the knowledge needed to develop skills for managing, leading and transforming companies in the sector.

The program is taught part face-to-face, part online, with several weeks intensive training in Madrid and London, so that you can carry out your studies alongside other professional and personal commitments.

Similarly, there is an opportunity to go on a final trip to Silicon Valley where you will revisit the topics covered during the program by visiting leading companies in the New Technology market and North-American sports industry.

Thanks to the small class sizes and teaching staff made up of highly-regarded professionals worldwide, students will be able to identify new business opportunities, grow their professional network and learn the best management and business leadership practices used in the sector today. .

Students will also have the opportunity to experience and gain an in-depth knowledge of the business and transformation model used by Real Madrid CF, taught by professionals from the club. This is a unique model which is currently in the process of a global transformation in order to adapt to the new times and business models used in the 21st century.

Managing and implementing Innovations requires some clear procedures to be followed in addition to specific leadership and management skills. During the MDP, students will develop the skills needed in order to become the exponential leader who implements Innovation in the sports industry.

MODULE 1. THE NEW SPORTS INDUSTRY SCENARIO
• Ecosystem of the sports industry from a business perspective • From sport to ‘sportainment’
• New paradigm of access to sport media content
• Trends in the future of Sports Business
• Understanding the Sports Demand
– The “new” fan: needs and preferences
– The other stakeholders: needs and preferences
– Market research methodologies and tools applied to the
sports industry
– Lessons from other industries (travel, entertainment, retail,
etc.)
– Glocalization of Sports Business Strategies

MODULE 2. GENERAL MANAGEMENT AND LEADERSHIP
• Corporate strategy
• Global Leadership
• Managing teams of high performance
• Organizational Behaviour
• Social Corporate Responsibility for Sports Entities • RM Values

MODULE 3. SPORTS FINANCE & INVESTMENTS
• Financial Management
• Strategic Planning
• Financial Accounting in Sports Organizations • Financing Innovation in the sports Industry
• New Sports Investments Strategies

MODULE 4. STRATEGIC BRAND MANAGEMENT & NEW TRENDS IN SPORTS MARKETING
• The New Paradigm of Sports Marketing
• Sponsorship Strategies: far beyond brand visibility
• Sponsorship plan: from a brand perspective
• Sponsorship program: from a property perspective
• The Return on Objectives: Measuring the Impact on Business • Innovation in Spots Brand Management
• Brand Value: The Power of the Intangible
• Brand Management: From Brand Equity to Brand Positioning • Brand Activation: Behavioural Marketing that converts
• Real Madrid: The Making of a Global Brand

MODULE 5. NEW TECHNOLOGIES APPLIED TO THE SPORTS BUSINESS MODELS
• Big Data Applied to Sports
• Improving the performance in the sports industry thanks to
innovative technologies
• AR and VR in Sports
• Health and Technology
• IoT & Blockchain
• AI and machine learning
• Security and cybersecurity
• Geolocalization
• Digital Business Strategies
• New Sports
• E-Sports
• New Formats in traditional Sports

MODULE 6. ENTREPRENEURSHIP AND INNOVATION MANAGEMENT
• Digital Innovation
• Raising Capital
• Social Innovation and Social Entrepreneurship in Sports • Scaling the Impact
• Innovation Management

MODULE 7. LEADING & IMPLEMENTING THE CHANGE
• Leading the change – leadership, teamwork, communication • Planning the change
• Creativity
• Innovation Strategies
• Management for the change • Implementing the change
• Monitoring the change

MODULE 8. CONSULTING PROJECT
consulting project or business venture on innovation or transformation

Aimed at
• Industry professionals who are already in a role of responsibility and want to give their career a final push. Proven experience is needed.
• Professionals from the technology industry and / or other technical fields (engineering, finance, architecture …) who are already in a role of responsibility but want to redirect their career path and join the sports industry. Proven experience is needed.
• Former elite athletes who wish to take the final step in their career from the field to the office by introducing innovation into sports entities.

Access Requirements
• English B2

The admissions process for Real Madrid Graduate School – Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.
For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea. es to receive advice from the Graduate Degree Admissions staff.
Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.
The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Admission phases:
1. Personalized guidance
2. Sending in the application and documentation in order to evaluate the candidate’s profile
3. Assessment of the profile and interview
4. Confirmation of admission
5. Formal reservation of a place and enrolment

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Masters
  • Duration: 1 year
  • ECT's: 60
  • Language: English
  • Start date: Oct
  • Study type: Full-time
  • Tution fee: 14.800 €/year
  • Delivery mode: Online/On-Campus
  • Ranking: 4 stars (QS)
More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!

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More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!
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