Barcelona

Masters Marketing Management

INSA Business, Marketing and Communication School

INSA Business, Marketing and Communication School

INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has PROFESSIONALS TRAINING PROFESSIONALS. Our main objective is to train PROFESSIONALS, able to incorporate into the labor market and a workplace, having a solid foundation of practical knowledge and skills to successfully perform their duties from the first day and, moreover, give them social , professional and work recognition.For this, the constant contact with businesses and their needs is essential and INSA do it through Professional who are our Teachers and through the services offered to companies and through the alumni network.


Masters Marketing Management


To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

• The Marketing Management the company: organization
• Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results
• Products Strategy and Brand Positioning. Globalization and decision-making. Competitive Analysis
• Sales Forecasts. Forenet (System Specialized Business Forecasts). Evaluation of the Innovative Products demand. Market Research
• Product quality, logistics and distribution
• Trade Fairs, Conventions and Congresses
• Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market
• Marketing Industrial Companies and Service Companies
• Optimization of product margins & Price Policy
• Determining Global Commercial Budgets & Profits Maximization
• Strategic External Analysis. New markets, control of new distribution channels
• Analysis of the Consumer’s Behavior
• Technological Innovation applied to Marketing
• Branding. Managing the brand value. Strategy of brand portfolio
• Markets Internationalization and globalization
• Application of Marketing 2.0 the company
• Social Responsibility Marketing: strategies
• Balance Scorecard: strategies design for business management
• Final Project. Strategic Business Plan

• Bachelor Degree (180 ECTS) or Equivalent
• Copy of Passport or National ID Card
• 2 Passport-sized photos or electronic passport photo
• Motivational Letter

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Masters
  • Duration: 1 year
  • ECT's: 60
  • Language: English
  • Start date: Oct
  • Study type: Part-Time (Tue and Thu from 19h-22h)
  • Tution fee: 4.400 €/year
  • Delivery mode: Online/On-Campus
  • Ranking: -
More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!

University location

More questions about this course? How to get started with the admission process? Send us a message and we will get back to you within 24 hours!
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