Masters MBA (in cooperation with IBM)

Universidad Europea Madrid

Universidad Europea Madrid

In 2006 Real Madrid C.F.and Universidad Europea de Madrid created the first University School specialized in sports and its relationship with management, health, communications and leisure/recreation. The Real Madrid Graduate School – Universidad Europea extends beyond the boundaries of sports by training professional leaders in all the disciplines that are associated, one way or another, with this area. The graduate programs focus on different areas and are designed for university graduates and working professionals from the different sectors linked to both professional and amateur sports. The School was created with a strong international component, just like the two institutions that back it. On one side there is Real Madrid Football Club, which took a Spanish company and made it into a leading international force; on the other is Universidad Europea de Madrid, a world leader in advanced education. The guiding educational principle behind each of the graduate degrees of the Real Madrid International Professional School is a professional focus. The design and implementation of these programs is carried out by professionals from both Real Madrid as well as Universidad Europea de Madrid, highly prestiged in their respective fields. With the goal of providing a practical education, the graduate programs are taught in state-of-the-art facilities: the Real Madrid facilities at its brand new Sports City and Santiago Bernabéu Stadium, as well as Universidad Europea de Madrid’s campuses in Alcobendas (Madrid) and Villaviciosa de Odón (Madrid) In addition, most of the graduate programs include visits to companies or to events related to the curriculum, such as the All England Club where the famous Wimbledon Grand Slam takes place, in the case of the Alfredo Di Stefano MBA in Sports Management.

Masters MBA (in cooperation with IBM)

The master is designed to provide students with the ability to as- sume positions of responsibility, learning to master the tools of management such as Watson or IBM Cognos Analytics, Planning Analytics and Design Thinking. It will also help you to understand communication, management and intercultural skills necessary to lead and coordinate work teams through Neuromanagement & Mindfulness. You will also get an insight into the different areas of a company: finance, marketing, sales, people management, operations, strategy and technology and innovation; to operate in a real and global working environment through real cases of top-level multinationals.
This program offers you the opportunity for professional impro- vement and advance your career in your current organization. It allows you to update your professional profile in a broad manner, open the possibility of putting your own business ideas practice or to undertake doctoral studies.

MODULE 1. General management
The contents are organized into the following study units:
▪ Management Skills.
▪ Organizational structure and people management.
▪ Global vision, entrepreneurial spirit and decision-making.
▪ Business ethics and corporate social responsibility.
▪ Artificial intelligence and business analytics in decision-making.

MODULE 2. Environment analysis and strategy
The subject is organized into the following study units:
▪ Economic Environment.
▪ Legal Environment.
▪ Introduction to strategic analysis.
▪ Sector Analysis.
▪ Internal Analysis.
▪ Strategies for expansion and internationalization.

MODULE 3. Accounting and finances
The content is grouped into the following units:
▪ Accounting for leadership.
▪ Advanced accounting.
▪ Management control.
▪ Business diagnostics and sustainable financial strategy design.
▪ Valuation of investments.
▪ Sources of financing.
▪ Valuing companies.

MODULE 4. Marketing and communications
The contents are grouped into the following units:
▪ Strategic Marketing.
▪ The product.
▪ The Price.
▪ The commercial distribution.
▪ Communication.
▪ Market research.

MODULE 5. Operations management
The content is grouped into the following areas:
▪ General aspects of operations management.
▪ Operations strategies.
▪ Operations management.
▪ Materials management.
▪ Activity planning.
▪ Systems for improving operations.

MODULE 6. Commercial management
The content is grouped into the following areas: ▪ Introduction to Commercial Management.
▪ Sales in complex environments.
▪ Sales organization.
▪ Management of sales teams
▪ Sales channels.

MODULE 7. Technology and innovation
The content is grouped into the following areas:
▪ Technological environment, technology and information systems. ▪ Strategic role of information systems.
▪ Innovation and business changes.
▪ Tools for innovation management.
▪ Information society and e-Business.
▪ New trends.

MODULE 8. Professional internships
Applying skills and content acquired to practice. The student will undertake professional tasks under the supervision of a supervisor in a company and an academic tutor, who will guide this process of introduction into the practical application of the skills and contents of the program.

MODULE 9. End of master thesis project
The development of the End of Master Thesis Project will take place in a group, using as a basis the knowledge acquired during the diffe- rent modules and the professional internships. Students will always be guided by their tutor and evaluated by a panel.

Aimed at
• Industry professionals who are already in a role of responsibility and want to give their career a final push. Proven experience is needed.
• Professionals from the technology industry and / or other technical fields (engineering, finance, architecture …) who are already in a role of responsibility but want to redirect their career path and join the sports industry. Proven experience is needed.
• Former elite athletes who wish to take the final step in their career from the field to the office by introducing innovation into sports entities.

Access Requirements
• English B2

The admissions process for Real Madrid Graduate School – Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.
For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea. es to receive advice from the Graduate Degree Admissions staff.
Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.
The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Admission phases:
1. Personalized guidance
2. Sending in the application and documentation in order to evaluate the candidate’s profile
3. Assessment of the profile and interview
4. Confirmation of admission
5. Formal reservation of a place and enrolment

Requirements to get a Spanish student visa?
Before you schedule an appointment at the Spanish Embassy in your country there are a few documents you need to have ready. These visa preparation documents highly vary per nationality and sometimes even per state department of your country. See here a list of requirements that usually need to be presented.
• National visa application form
• Biometric pictures
• Passport with expiry date at least 6 months past the date you are applying for
• Health Insurance Letter from Spanish provider
• Medical Examination, following the current requirements of the Spanish Health Association
• Accommodation Letter
• Bank statement, showing that you can financially sustain yourself during your whole stay in Spain (this amount varies every year, contact us for the up-to-date requirements)
• Invitation and offer letter from a Spanish academic institution
• Visa fees paid
• Most of these documents need to be translated into Spanish by a sworn translator and legalized by the notary or Spanish authorities, depending on your country of origin.

LEAP has a visa success rate of 95%. Contact one of you educational experts to enlarge your acceptance chance

Course Preview
  • Degree type: Masters
  • Duration: 1 year
  • ECT's: 60
  • Language: English
  • Start date: Oct
  • Study type: Full-time
  • Tution fee: 14.950 €/year
  • Delivery mode: Online/On-Campus
  • Ranking: 4 stars (QS)
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